Sony Ericsson K770i

Release Date: Q4 2007

At just 14.5 mm slim, the Sony Ericsson K770i can take photos comparable to a standalone digital camera. Once in camera mode the 1.9-inch screen becomes the viewfinder, and the Cyber-shot based menu becomes visible displaying eight lit icons across the keypad. These serve as 1-click shortcuts to each of the camera’s key functions, such as picture size and photo light. Also able to capture video, the camera comes with a powerful photo light for indoor photo-taking and filming. For spontaneous snapshots with poor light conditions, a Photo Fix option offers PC-free photo editing on the phone. A slide show feature lets users show photos to people who are around, while options to post pictures to a ‘blogsite’ or online gallery are also included. Consumers can transfer photos swiftly from the K770i to a PC or laptop by using the USB cable provided in-box. Alternatively, if they prefer to print the pictures, the 3.2-megapixel camera with auto-focus delivers picture quality that is good enough to print photos out at upto A4 size (297 mm x 210 mm). Users can even connect the K770i direct to a printer using PictBridge for PC-free printing.

• Integrated 3.2-megapixel camera with auto focus, Photo fix for dark room magic in just a few clicks, and picture blogging for sharing snapshots quickly and easily

• During a video call, users see a live video stream of the person they’re talking to – and vice versa

• Enjoy streamed and recorded video and music using the integrated Media player with several file formats supported

• Record a few seconds of music and TrackID (powered by Gracenote Mobile MusicID) returns the song name, artist and album to the phone within seconds

• Extend the memory with the smallest memory card on the market, Memory Stick Micro (M2) (up to 1GB)

• Fast data transfer speeds – up to 384 kbps – give users quick, easy access to a world of video calls, audio and video streaming, Web surfing, multimedia messaging and email